Media Directory: Southern Cross Ten

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Southern Cross Ten

Quick Link - go to:

Contact
Address	2 Peterson Road Coffs Harbour, New South Wales 2450
Postal Address	Private Bag 10 Dickson, Australian Capital Territory 2602
General
- phone	(02) 6242 2400
- fax	02 6241 6511
- email	reception@scbnetwork.com.au
Advertising / Sales
- phone	02 6242 2340
Website	www.southerncrossbroadcasting.com.au

Content	Top
Content type	National
Rating	G
Radio Type	Commercial
Broadcast Type	Free to Air
Description	The company’s Network Ten affiliate stations operate in Victoria, southern and northern New South Wales and Queensland, with a potential reach of over 28% of the Australian population or 5.7 million people. The company has a presence in every major regional centre in the eastern states. The advertising market revenue available to Southern Cross Ten is approximately $505 million. Southern Cross Ten delivers a common program stream to consumers along the eastern seaboard, but where appropriate is able to customise and localise programming and advertising. The company has agreed on affiliation rates with Network Ten, involving a stepped rise in fees, linked to revenue, over the next ten years The network’s ratings grew substantially during the year across all demographics but especially with younger viewers. Coverage of AFL football and motorsport as well as several locally produced and overseas programs, including Big Brother III, Rove Live, All Aussie Adventures, Secret Life of Us, Law and Order and Everybody Loves Raymond, were big winners with viewers. The growth in the core 16-39 demographic was particularly attractive to advertisers and resulted in revenue growth above the industry growth rate of 6.5%. On the assumption that the outstanding program line-up from Network Ten continues, further ratings and revenue growth are anticipated. Across 22 separate markets Southern Cross Ten employs more than 140 sales people and around 70 production staff. Revenue is derived from both national and local advertisers. Southern Cross Ten has invested in sophisticated production facilities throughout its major markets. Local clients are able to avail themselves of leading edge technology to develop appealing and effective advertising campaigns. Southern Cross Ten has centralised play out and presentation facilities to the Canberra studio complex in respect of 24 markets. Centralisation has allowed the company to convert analogue play out facilities to digital in an extremely cost effective way. Significant expenditure has been and will continue to be incurred in relation to the digitisation of the company’s numerous transmitter sites. Enhancements in technology and the availability of broadband communications will now provide more efficient and effective play out and distribution operations. Through strategic investments and partnerships the company has invested in telecommunications infrastructure in order to allow for the cost effective distribution of program information. This infrastructure also caters for the increasing complexity of wide area network communications and meets the growing demands of business units. The evaluation process continues and the company is confident that efficiencies will be realised in the forthcoming financial year.

Programs

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State Focus

Description

State Focus is regional Australia’s most informative local news and current affairs show, tailor-made for Southern Cross’ viewing audience.

Not your usual clichéd news show, State Focus is a mix of chat and issues. Every week, it gets to the heart of matters which a .....[more]

Demographics

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Readership Description

Why Southern Cross Ten?
Regional TV Advertising reaches 1/3 of the population that live outside the Metro areas.

Regional TV and Southern Cross Ten are the most cost efficient and effective way of reaching these potential customers.

Southern Cross Ten has the potential to reach over 5.8 million people from Traralgon to Cairns with one effective buy.

Southern Cross Ten has 22 different submarkets that can transmit local or national television commercials to a broad range of demographics and locations. All submarkets can be managed through one contact to ensure consistency and accuracy is maintained for proposals and commercial placement.

Southern Cross Ten can also provide local knowledge on individual markets with the majority of submarkets being locally managed and supported with direct Account Managers and Producers.

Southern Cross Ten can construct a cost effective airtime promotion to benefit your business anywhere across regional Australia.

Production
Southern Cross Ten has a strong and committed production team that can organise scripting, shooting, talent and editing across the 22 submarkets.

Production can be affordable and highly professional when utilizing the local resources with Southern Cross Ten.

Call Signs

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CTC7 NSW-ACT

GLV-8 Victoria

NRN 10 Northern NSW

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